CutMeShort introduces UTM Parameter Integration, a feature enhancement for the Short URL product, empowering users to incorporate UTM parameters into their shortened URLs. With this capability, users gain advanced tracking and analytics capabilities to measure the effectiveness of their marketing campaigns with precision.

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Objectives

• Enable UTM Parameter Support: Allow users to seamlessly add UTM parameters (source, medium, campaign, etc.) during the URL shortening process.
• Enhanced Analytics: Provide users with detailed analytics based on UTM parameters to gain insights into the performance of their marketing efforts.
• User-Friendly Interface: Integrate the UTM feature seamlessly into the existing Short URL Product interface for a streamlined user experience.

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Features

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UTM Parameter Input

Users can input UTM parameters (source, medium, campaign, etc.) while creating a short URL.

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User Flow

1. Log in to your CutMeShort account.
2. Shorten URL: Enter the long URL you want to shorten and enters UTM parameters (optional).
3. Generate Shortened URL: Click on the “Generate” button to create the shortened URL with the UTM support.

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Benefits

• Advanced Tracking: Incorporating UTM parameters enables more granular tracking of marketing efforts, providing valuable insights into user behavior and campaign performance.
• Customized Analytics: Detailed analytics based on UTM parameters empower users to evaluate the effectiveness of different marketing channels and campaigns, facilitating data-driven decision-making.
• Streamlined Process: Seamless integration of UTM parameter support into the URL shortening process enhances user experience and simplifies campaign tracking and analysis.
• Improved ROI: Accurate measurement of marketing campaign impact through UTM parameters enables users to optimize strategies and achieve higher returns on investment.

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Conclusion

Experience the enhanced tracking and analytics capabilities with UTM Parameter Integration by CutMeShort, revolutionizing the way users measure and optimize their digital marketing efforts.