Objectives
- Enable UTM Parameter Support: Allow users to seamlessly add UTM parameters (source, medium, campaign, etc.) during the URL shortening process.
- Enhanced Analytics: Provide users with detailed analytics based on UTM parameters to gain insights into the performance of their marketing efforts.
- User-Friendly Interface: Integrate the UTM feature seamlessly into the existing Short URL Product interface for a streamlined user experience.
Features
UTM Parameter Input
Users can input UTM parameters (source, medium, campaign, etc.) while creating a short URL.User Flow
- Log in to your CutMeShort account.
- Shorten URL: Enter the long URL you want to shorten and enters UTM parameters (optional).
- Generate Shortened URL: Click on the “Generate” button to create the shortened URL with the UTM support.
Benefits
- Advanced Tracking: Incorporating UTM parameters enables more granular tracking of marketing efforts, providing valuable insights into user behavior and campaign performance.
- Customized Analytics: Detailed analytics based on UTM parameters empower users to evaluate the effectiveness of different marketing channels and campaigns, facilitating data-driven decision-making.
- Streamlined Process: Seamless integration of UTM parameter support into the URL shortening process enhances user experience and simplifies campaign tracking and analysis.
- Improved ROI: Accurate measurement of marketing campaign impact through UTM parameters enables users to optimize strategies and achieve higher returns on investment.