Send this once the user completes the verification step.Required fields:
customerExternalId — must match Event 1 exactly
eventName — describes the verification action (e.g. email_verified)
Do not include clickId in Event 2. Sending it again will cause duplicate attribution errors. The second event only links back to the first via customerExternalId.
The customerExternalId in Event 2 must exactly match the value sent in Event 1. Any mismatch will break the attribution chain and result in an unlinked lead.
Establishes attribution. Never re-send in follow-up events.
customerExternalId
Yes (all events)
Must be stable and consistent across the full user journey.
eventName
Yes (all events)
Use descriptive names like signup_started, email_verified.
mode
Deferred only
Set to "deferred" on the first event of a deferred flow.
timestamp
Recommended
ISO 8601 format. Improves sequencing and debugging.
customerName
Optional
Enriches lead data in your analytics dashboard.
customerEmail
Optional
Enriches lead data in your analytics dashboard.
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The second event only links back to the first via `,_jsx(_components.code,{children:`customerExternalId`}),`.`]})}),`\n`,_jsx(Heading,{level:`2`,id:`payloads`,children:`Payloads`}),`\n`,_jsx(Heading,{level:`3`,id:`non-deferred-lead`,children:`Non-Deferred Lead`}),`\n`,_jsx(_components.p,{children:`A single event when no verification step is required.`}),`\n`,_jsx(CodeBlock,{filename:``,numberOfLines:`8`,language:`json`,children:_jsx(_components.pre,{className:`shiki shiki-themes github-light-default dark-plus`,style:{backgroundColor:`#ffffff`,\"--shiki-dark-bg\":`#0B0C0E`,color:`#1f2328`,\"--shiki-dark\":`#D4D4D4`},language:`json`,children:_jsxs(_components.code,{language:`json`,numberOfLines:`8`,children:[_jsx(_components.span,{className:`line`,children:_jsx(_components.span,{style:{color:`#1F2328`,\"--shiki-dark\":`#D4D4D4`},children:`{`})}),`\n`,_jsxs(_components.span,{className:`line`,children:[_jsx(_components.span,{style:{color:`#116329`,\"--shiki-dark\":`#9CDCFE`},children:` \"clickId\"`}),_jsx(_components.span,{style:{color:`#1F2328`,\"--shiki-dark\":`#D4D4D4`},children:`: `}),_jsx(_components.span,{style:{color:`#0A3069`,\"--shiki-dark\":`#CE9178`},children:`\"id_123\"`}),_jsx(_components.span,{style:{color:`#1F2328`,\"--shiki-dark\":`#D4D4D4`},children:`,`})]}),`\n`,_jsxs(_components.span,{className:`line`,children:[_jsx(_components.span,{style:{color:`#116329`,\"--shiki-dark\":`#9CDCFE`},children:` \"eventName\"`}),_jsx(_components.span,{style:{color:`#1F2328`,\"--shiki-dark\":`#D4D4D4`},children:`: `}),_jsx(_components.span,{style:{color:`#0A3069`,\"--shiki-dark\":`#CE9178`},children:`\"signup_started\"`}),_jsx(_components.span,{style:{color:`#1F2328`,\"--shiki-dark\":`#D4D4D4`},children:`,`})]}),`\n`,_jsxs(_components.span,{className:`line`,children:[_jsx(_components.span,{style:{color:`#116329`,\"--shiki-dark\":`#9CDCFE`},children:` \"customerExternalId\"`}),_jsx(_components.span,{style:{color:`#1F2328`,\"--shiki-dark\":`#D4D4D4`},children:`: `}),_jsx(_components.span,{style:{color:`#0A3069`,\"--shiki-dark\":`#CE9178`},children:`\"user_42\"`}),_jsx(_components.span,{style:{color:`#1F2328`,\"--shiki-dark\":`#D4D4D4`},children:`,`})]}),`\n`,_jsxs(_components.span,{className:`line`,children:[_jsx(_components.span,{style:{color:`#116329`,\"--shiki-dark\":`#9CDCFE`},children:` \"timestamp\"`}),_jsx(_components.span,{style:{color:`#1F2328`,\"--shiki-dark\":`#D4D4D4`},children:`: `}),_jsx(_components.span,{style:{color:`#0A3069`,\"--shiki-dark\":`#CE9178`},children:`\"2024-01-15T10:30:00Z\"`}),_jsx(_components.span,{style:{color:`#1F2328`,\"--shiki-dark\":`#D4D4D4`},children:`,`})]}),`\n`,_jsxs(_components.span,{className:`line`,children:[_jsx(_components.span,{style:{color:`#116329`,\"--shiki-dark\":`#9CDCFE`},children:` \"customerName\"`}),_jsx(_components.span,{style:{color:`#1F2328`,\"--shiki-dark\":`#D4D4D4`},children:`: `}),_jsx(_components.span,{style:{color:`#0A3069`,\"--shiki-dark\":`#CE9178`},children:`\"John Doe\"`}),_jsx(_components.span,{style:{color:`#1F2328`,\"--shiki-dark\":`#D4D4D4`},children:`,`})]}),`\n`,_jsxs(_components.span,{className:`line`,children:[_jsx(_components.span,{style:{color:`#116329`,\"--shiki-dark\":`#9CDCFE`},children:` \"customerEmail\"`}),_jsx(_components.span,{style:{color:`#1F2328`,\"--shiki-dark\":`#D4D4D4`},children:`: `}),_jsx(_components.span,{style:{color:`#0A3069`,\"--shiki-dark\":`#CE9178`},children:`\"john@example.com\"`})]}),`\n`,_jsx(_components.span,{className:`line`,children:_jsx(_components.span,{style:{color:`#1F2328`,\"--shiki-dark\":`#D4D4D4`},children:`}`})}),`\n`]})})}),`\n`,_jsx(Heading,{level:`3`,id:`deferred-lead-—-event-1-before-verification`,children:`Deferred Lead — Event 1 (Before Verification)`}),`\n`,_jsxs(_components.p,{children:[`Initiates deferred lead tracking. 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Any mismatch will break the attribution chain and result in an unlinked lead.`]})}),`\n`,_jsx(Heading,{level:`2`,id:`fields`,children:`Fields`}),`\n`,_jsxs(Table,{children:[_jsx(_components.thead,{children:_jsxs(_components.tr,{children:[_jsx(_components.th,{children:`Field`}),_jsx(_components.th,{children:`Required`}),_jsx(_components.th,{children:`Notes`})]})}),_jsxs(_components.tbody,{children:[_jsxs(_components.tr,{children:[_jsx(_components.td,{children:_jsx(_components.code,{children:`clickId`})}),_jsx(_components.td,{children:`Yes (Event 1 only)`}),_jsx(_components.td,{children:`Establishes attribution. 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