Attribution Fields
These fields form the backbone of click-to-conversion tracking. They tell CutMeShort where a conversion came from and who made it.
clickId
Never generate your own clickId. Always reuse the value created by the tracking script.
customerExternalId
Do not create a new value at sale time or in follow-up lead events. Use the same identifier across all events for the same customer.
eventName
A human-readable label describing the lead milestone being recorded.
mode
Deferred lead flows only. Only use this on the initial event of a deferred tracking sequence.
A flag that controls how lead attribution is recorded when you need to defer tracking.
Conversion Fields
These fields carry the financial and transactional data for a sale event.
amount
The monetary value associated with the sale.
Make sure the value matches the currency you send alongside it.
currency
The ISO 4217 currency code for the sale amount.
Keep the code consistent with the actual transaction currency to ensure accurate revenue reporting.
invoiceId
The unique transaction or order reference for a sale.
User Detail Fields
These fields are optional enrichment data. They don’t drive attribution, but they make lead and sale records significantly more useful in analytics and reporting.
customerName
The customer’s full display name.
customerEmail
The email address associated with the lead or customer.
Quick Reference
