Sale Track

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What is a Sale Event?

• Attribute revenue to the correct source and campaign
• Measure conversion quality across traffic channels
• Connect lead-to-sale journeys so you can see which leads actually became customers

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Tracking Flow

• Send the event after the purchase is successful
• Include the same stable identifiers used in your lead flow
• Pass revenue fields like amount, currency, and an invoice identifier

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What to send

• customerExternalId — stable identifier for the customer
• amount — revenue value for the sale
• invoiceId — helps deduplicate retries and repeated submissions

• event — should describe the purchase action, such as sale
• currency — currency code such as USD or EUR
• timestamp — improves sequencing and debugging

• email, name, clickId — enriches identity matching

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How Sale Attribution Works

1. A user clicks a tracked link and receives a clickId.
2. The user later becomes a lead or customer using the same stable identifier.
3. When the payment succeeds, you send the sale event with the same customerExternalId and the original clickId.
4. The platform ties the revenue to the source that initiated the journey.

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Payload

{
  "event": "sale",
  "timestamp": "2026-04-10T12:45:10.000Z",
  "customerExternalId": "user_123",
  "email": "alex@example.com",
  "name": "Alex Johnson",
  "currency": "USD",
  "amount": 199.0,
  "invoiceId": "inv_987"
}

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Fields