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CMS Analytics is a client-side script for tracking conversion events with CMS. 
<script
  src="https://cut-me-short-public.s3.ap-south-1.amazonaws.com/production/track.js"
  data-config='{"days":30,"attribution":"last"}'
></script>
The script detects the cms_rf query parameter and stores it as a first-party cookie. You can configure cookie duration and attribution model using the data-config property.
If you want to learn more about first-click vs last-click attribution, check out this detailed guide.
Lead event attribution flow

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Installation Guides

You can install the CMS Analytics script:

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Properties

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data-config

TypeJSON string
Example{"days":30,"attribution":"last"}
Configure tracking behavior for cookie duration (days) and attribution model (attribution). Use one of these script configurations based on your attribution strategy: 
<!-- first-click, 90-day cookie -->
<script src="cms-tracker.js" data-config='{"days":90,"attribution":"first"}'></script>

<!-- last-click, 30-day cookie -->
<script src="cms-tracker.js" data-config='{"days":30,"attribution":"last"}'></script>