Skip to main content
CMS Analytics is a client-side script for tracking conversion events with CMS.
The script detects the cms_rf query parameter and stores it as a first-party cookie. You can configure cookie duration and attribution model using the data-config property.
If you want to learn more about first-click vs last-click attribution, check out this detailed guide.
Lead event attribution flow

Installation Guides

You can install the CMS Analytics script:

Properties

data-config

Configure tracking behavior for cookie duration (days) and attribution model (attribution). Use one of these script configurations based on your attribution strategy: